Fundación Televisa

Soap Operas With a Cause

Source: Fundación Televisa

 

For more than 30 years Televisa has been producing soap operas with social content. Generally these soap operas incorporate some socially directed problematic, inviting the audience to mediate on it.

 

Never the less, the challenges our society faces in social matters require a constant evolution to raise consciousness and strive towards social action. Because of this, in 2001 Fundación Televisa created the concept “Telenovelas con Causa” (Soap operas with a cause)

 

The “Telenovelas con Causa” invite audiences to participate actively in the solution of specific social problems such as: lack of proper equipment for the early detection of breast cancer; construction of schools in areas of high migration, etc.

 

Since 2001 the Foundation has been involved with more than 39 soap operas. Among the results achieved in this program it’s noteworthy to mention the more than 24 MPD received for the attention of 15 thousand children in a state of malnutrition; reforestation of 120 hectares of forest, cleaning of 33 km. of beaches, construction of a school, and the donation of equipment to the National Institute of Cancerology.

 

These results would not be possible without the active participation of producers, writers and actors, and all of our colleges involved with the production of the soap operas.

 

To all of you,

¡Thank you!